Rank Math SEO Integration & Optimization
Before configuring Rank Math SEO, make sure your WordPress site is connected to Ghost.blog. If you haven't connected it yet, follow **Connect Your WordPress Site** first.
Once your WordPress site is connected, Ghost.blog can integrate with Rank Math SEO to analyse generated articles, identify SEO issues, and help optimize your content before publishing.
Step 1 – Install and Activate Rank Math SEO on WordPress
Log in to your WordPress Admin Dashboard.

- From the left sidebar, go to Plugins → Add New Plugin.
- In the search bar, search for Rank Math SEO.
- Find the official Rank Math SEO plugin and click Install Now.
- Once the installation is complete, click Activate.
- After activation, Rank Math SEO will be available on your WordPress website and ready to be connected with Ghost.blog.

Step 2: Connect Rank Math SEO

- Go to Brand Profile → Integrations.
- Under SEO Connector, ensure your WordPress site is connected.

- From the Target SEO Plugin dropdown, select Rank Math.
This allows the platform to communicate with your preferred SEO plugin and retrieve SEO analysis for generated articles.
Step 3: Select the Default SEO Engine
- Navigate to Brand Profile → SEO Engine.
- Under Default SEO Plugin, select Rank Math.

- Click Save SEO Settings to apply your selection.
- Once the SEO engine is selected, the Content Library Score section will display the overall SEO score for your content based on the selected plugin. It also shows the average SEO score, the number of articles analysed, and the top failing SEO rules, helping you identify areas for improvement across your content library.
All newly generated articles will be scored and automatically optimized according to the selected SEO engine.
Step 4: Review and Fix the SEO Variables

- Go to My Content from the dashboard.
- Open one of the generated articles.

- Scroll down to the SEO Analytics section.

- Select Rank Math.

- The selected plugin will display all of its SEO variables along with their pass/fail status. For example:
Yoast SEO: 21 SEO checks
Rank Math: 24 SEO checks
All in One SEO: 18 SEO checks
- Continue scrolling to the bottom of the analysis to review any failed checks.
- Click Fix All Failing Rules to automatically optimize the content based on the selected plugin's recommendations.

- Once the fixes are applied, re-run the SEO analysis to verify that the article passes more SEO checks and achieves a higher SEO score.

This process helps ensure that each generated article is optimised according to the SEO plugin's recommendations before it is published.
Understanding the Rank Math SEO Checks
When Rank Math is selected, your article is evaluated against 24 SEO checks. Each check helps identify areas that may require improvement in the article's SEO performance.
The checks cover areas such as:
Rank Math SEO Check | What it checks |
|---|---|
Focus Keyword in SEO Title | Checks whether the focus keyword appears in the SEO title. |
Focus Keyword in Meta Description | Checks whether the focus keyword is included in the meta description. |
SEO Title Length | Checks whether the SEO title is within the recommended length. |
Meta Description Length | Checks whether the meta description is within the recommended length. |
Focus Keyword in Introduction | Checks whether the focus keyword appears naturally in the introduction. |
Keyword Density | Evaluates whether the focus keyword is used appropriately throughout the content. |
Keyword Distribution | Checks whether the keyword is naturally distributed across the article. |
Focus Keyword in Subheadings | Checks whether the focus keyword appears in relevant headings and subheadings. |
Focus Keyword in URL | Checks whether the focus keyword is appropriately represented in the URL. |
Previously Used Keyword | Helps identify whether the same focus keyword has been used previously. |
Image Alt Text | Checks whether images have descriptive alternative text. |
Internal Links | Checks whether the article contains relevant internal links. |
External Links | Checks whether relevant external resources are linked where appropriate. |
Link Quality | Evaluates whether links provide useful and relevant references. |
Content Length | Checks whether the article contains enough content to adequately cover the topic. |
Readability | Evaluates how easy the article is for readers to understand. |
Sentence Length | Identifies sentences that may be too long or difficult to read. |
Paragraph Length | Checks whether paragraphs are appropriately structured. |
Table of Contents | Checks whether longer content is structured with appropriate navigation where applicable. |
Headings and Subheadings | Evaluates whether content is organized into logical sections. |
Media Optimization | Checks whether relevant media elements are appropriately optimized. |
Content Structure | Evaluates the overall organization and structure of the article. |
Keyword Placement | Checks whether the focus keyword is placed appropriately throughout the article. |
SEO Best Practices | Evaluates additional SEO requirements configured within the Rank Math analysis. |
How the Algorithm Works
The SEO algorithm evaluates every generated article against the standards of Rank Math and its configured SEO rules.
Workflow
- Select Rank Math
- Choose Rank Math as the default SEO engine.
- Generate Content
- The AI generates the article based on the provided topic and requirements.
- Run SEO Analysis
- Rank Math analyses the article against its predefined SEO rules.
- Ghost.blog evaluates the content using 24 Rank Math SEO checks.
- Score the Content
- Each applicable rule is evaluated based on the article's content.
- The overall SEO score is calculated from the analysis results.
- Provide Recommendations
- Failed or weak rules are highlighted with recommendations, such as improving the SEO title, adjusting keyword placement, adding internal links, improving readability, or optimizing images.
- Auto-Fix SEO Issues
- Users can click Fix or Fix All Failing Rules to automatically optimize the article based on the available Rank Math recommendations.
- Re-evaluate the Content
- After the changes are applied, the SEO engine analyses the article again and updates the score.
How People Can Benefit
Using the Rank Math SEO integration helps users create high-quality, search-engine-friendly content with minimal manual effort.
Improved Search Visibility
Content is optimized according to established SEO practices, helping users identify areas that may improve search visibility.
Better Content Quality
Rank Math evaluates important elements such as keyword placement, headings, links, readability, metadata, and content structure.
Faster Optimization
Instead of manually reviewing every SEO requirement, users can identify and fix failing checks using the built-in optimization tools.
Consistent Content Performance
Every generated article can be analysed using the same Rank Math SEO standards, helping maintain consistent SEO quality across the content library.
Content Library Insights
The Content Library Score provides an overview of SEO performance and highlights common failing rules, helping users identify areas for improvement across their articles.
Time Savings
By combining AI-generated content with automated Rank Math SEO analysis and optimization, users can prepare SEO-ready articles faster while reducing manual editing.

