Why Connect Twitter to Your Blog?
Twitter (X) remains one of the most powerful platforms for driving traffic to your blog, especially for tech, business, and news content. By connecting Twitter to Ghost.blog, you can:
- Auto-share every new blog post: No more manual tweeting—Ghost.blog does it for you
- Increase blog traffic by 40-60%: Twitter followers discover your content immediately
- Save 2-3 hours per week: Eliminate manual social media posting
- Optimize for engagement: Customize tweet templates with hashtags, mentions, and CTAs
- Track performance: See which blog posts perform best on Twitter
Data Point: Blogs that auto-post to Twitter see 43% higher first-day traffic compared to blogs that don't use social automation (Buffer study, 2025).
Prerequisites
Before connecting Twitter, make sure you have:
- A Ghost.blog account (sign up for free)
- A WordPress site already connected to Ghost.blog (see guide)
- An active Twitter/X account with posting permissions
- Admin access to Twitter account settings
Step 1: Navigate to Social Media Integrations
- Log in to your Ghost.blog dashboard
- Click on Integrations in the left sidebar
- Navigate to the Social Media tab
- Click the Connect Twitter button
[Screenshot placeholder: Ghost.blog Integrations page showing Social Media tab with Twitter connect button]
Step 2: Authorize Ghost.blog with Twitter/X
Ghost.blog uses Twitter's OAuth 2.0 for secure authentication. Here's what happens:
- You'll be redirected to Twitter's authorization page
- Review the permissions Ghost.blog is requesting:
- Post tweets: Required to auto-share blog posts
- Read account info: To display your profile in Ghost.blog dashboard
- Access follower count: For analytics and insights
- Click Authorize app to grant permissions
- You'll be redirected back to Ghost.blog with a success message
Security Note: Ghost.blog never stores your Twitter password. Authorization tokens are encrypted and can be revoked anytime from Twitter's Connected Apps settings.
[Screenshot placeholder: Twitter OAuth authorization screen showing Ghost.blog app permissions]
Step 3: Configure Your Tweet Template
After authorization, you'll see the Tweet Template configuration screen. This is where you customize how your blog posts appear on Twitter:
Template Variables Available:
{title}Your blog post title
{excerpt}Post excerpt or meta description
{url}Full URL to your blog post
{author}Post author name
{category}Primary post category
Example Templates:
Simple template:
{title} {url}Result: "How to Create SEO-Friendly Content https://yourblog.com/seo-content"
Engaging template with emoji:
📝 New post: {title}
{excerpt}
Read more: {url} #blogging #contentmarketingResult: "📝 New post: How to Create SEO-Friendly Content\n\nLearn proven strategies...\n\nRead more: https://yourblog.com/seo-content #blogging #contentmarketing"
Question-based template (higher engagement):
Want to learn about {category}?
{title} 👇
{url}Result: "Want to learn about SEO?\n\nHow to Create SEO-Friendly Content 👇\n\nhttps://yourblog.com/seo-content"
Pro Tip: Tweets with 1-2 hashtags get 21% more engagement than those without. Include relevant hashtags in your template, but don't exceed 3 total.
Step 4: Choose Auto-Post Settings
Ghost.blog offers flexible posting options:
Instant Auto-Post
Tweet immediately when you publish a blog post from Ghost.blog
- Best for time-sensitive content and news
- Maximizes first-hour engagement spike
- Recommended for most users
Scheduled Auto-Post
Schedule tweets for optimal times (based on your audience analytics)
- Post at peak engagement hours (e.g., 10am, 2pm, 7pm EST)
- Stagger posts across timezones
- Prevent tweet flooding if you publish multiple posts
Manual Review
Draft tweets in Ghost.blog, review before posting
- Perfect for high-stakes announcements
- Allows last-minute edits to tweet copy
- One-click post after review
Step 5: Test Your Connection
- Click Send Test Tweet in Ghost.blog integration settings
- Ghost.blog will post a test message to Twitter: "Testing Ghost.blog integration 🎉"
- Check your Twitter profile to verify the tweet appeared
- If successful, you'll see a green checkmark in Ghost.blog
- Delete the test tweet from Twitter if desired
Troubleshooting: If the test tweet fails, check that:
- You authorized the Ghost.blog app on Twitter
- Your Twitter account isn't rate-limited or restricted
- You have posting permissions (not a read-only account)
Step 6: Publish Your First Auto-Tweeted Post
Now for the exciting part—publishing content that automatically shares to Twitter:
- Create a new blog post in Ghost.blog as usual
- Write your title, content, and excerpt
- In the publish settings, verify "Auto-post to Twitter" is enabled (checked by default)
- Preview how your tweet will look using the template you configured
- Click Publish to WordPress
- Ghost.blog publishes to WordPress AND tweets automatically!
- Check your Twitter profile within 30 seconds to see your post
🎉 Congratulations! You've successfully automated your blog-to-Twitter workflow. Every future post will auto-share without lifting a finger!
Advanced Features
Custom Tweets for Individual Posts
Override your default template for specific posts. In the Ghost.blog editor, expand "Twitter Settings" to write custom tweet text for high-profile articles.
Thread Generation for Long Posts
Ghost.blog can automatically convert long-form posts into Twitter threads. Enable "Auto-thread" to split content into tweetable chunks with numbered replies.
Analytics Integration
Track which blog posts drive the most Twitter engagement. Ghost.blog shows impressions, clicks, retweets, and replies for each auto-posted tweet.
Image Auto-Attach
Automatically attach your blog post's featured image to the tweet. Tweets with images get 150% more retweets than text-only tweets.
Best Practices for Twitter Auto-Posting
- Keep tweets under 250 characters: Shorter tweets with link previews perform better
- Use 1-2 relevant hashtags: More than 3 looks spammy and reduces engagement
- Include a question or hook: "Want to learn...?" or "Struggling with...?" increases clicks
- Post at optimal times: Analyze your Twitter analytics to find when your audience is most active
- Engage with replies: Auto-posting is just step one—respond to comments to build community
- Repost top performers: Tweet again after 2-3 weeks for posts that gained traction
Managing Multiple Twitter Accounts
If you manage multiple WordPress sites or want to post from different Twitter accounts:
- • Connect unlimited Twitter accounts to Ghost.blog
- • Assign specific Twitter accounts to specific WordPress sites
- • Toggle auto-posting on/off per site
- • View analytics for all accounts in one dashboard
Disconnecting or Updating Your Twitter Connection
To modify or remove the Twitter integration:
- Go to Ghost.blog → Integrations → Social Media
- Click Manage next to your connected Twitter account
- To update: Click Reconnect and re-authorize
- To remove: Click Disconnect and confirm
Note: Disconnecting won't delete previously posted tweets—they remain on your Twitter profile.
Frequently Asked Questions
Does this work with Twitter Blue/Premium accounts?
Yes! Ghost.blog works with free Twitter accounts and all premium tiers (Blue, Premium, Premium+).
Can I edit tweets before they post?
Yes, enable "Manual Review" mode to approve tweets before posting. Or use "Custom Tweet" for individual posts to override the template.
Will old blog posts be tweeted automatically?
No, only NEW posts published after connecting Twitter will auto-post. You can manually share old posts using the "Share to Twitter" button in Ghost.blog.
What happens if Twitter is down when I publish?
Ghost.blog queues the tweet and retries automatically for up to 24 hours. You'll receive a notification if posting fails permanently.
Conclusion: Amplify Your Reach Automatically
Connecting Twitter to Ghost.blog transforms your blog into a traffic-generating machine. Instead of manually sharing every post and hoping your followers see it, you create a consistent presence that drives readers to your content 24/7.
What You've Accomplished:
- ✅ Connected Twitter to Ghost.blog with OAuth authentication
- ✅ Created an optimized tweet template with hashtags
- ✅ Configured auto-posting settings for maximum engagement
- ✅ Tested the connection and published your first auto-tweet
- ✅ Set up analytics to track Twitter traffic
Now every blog post you publish reaches your Twitter audience instantly—no manual work required. Focus on creating great content, and let Ghost.blog handle the distribution.